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MBA Students’ Quality Improvement: The Correlation Analysis of Students’ Personal Traits and Attitudes towards Teaching Methods at a Chinese University |
KONG Rui1(),GAO Xiaowei2,ZHONG Wanxing3,ZHOU Xiaoling4 |
1. Institute of Humanities and Economic Management, China University of Geosciences (Beijing), Beijing 100083, China 2. Institute of Humanities and Economic Management, China University of Geosciences (Beijing), Beijing 100083, China 3. Business Administration, China University of Geosciences (Beijing), Beijing 100083, China 4. Beijing Aviation Ground Services Co. Ltd., Beijing 100621, China |
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Abstract MBA education has become the fastest growing segment of education in China in recent years and a segment that can now be considered indispensible. However, how best to teach it has long been a source of debate. One of the key issues is how to match student traits with teaching methods. While engaged as teachers of marketing management, the authors collected data by questionnaire, carried out empirical research and data comparison, and undertook contingency analysis. It was found that different personal traits in students lead to different attitudes towards teaching methods. A student’s major in college, gender, and sector of employment has little influence on attitudes towards teaching methods, while age, the most sensitive factor, plays the biggest role, followed by job and class. Therefore, these factors should be taken into consideration when arranging classes, developing the curriculum, and planning teaching methods.
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Keywords
MBA education
personal traits
teaching methods
correlation
contingency analysis
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Issue Date: 14 January 2016
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